The Family: The Secret Playbook of the Business Mafia

If you’re an entrepreneur, investor, or just a business geek, you’ve probably heard of The Family. No, not the Sicilian mafia (though the vibes are there), but that exclusive startup collective that trained some of Europe’s most successful founders.

The question is: how did they do it? What’s their playbook? Why did their founders crush it while 90% of startups die before even hitting Series A?

Spoiler alert: it wasn’t luck. They had a blueprint—a strategy so sharp it cut through the BS of the European startup world.

Let's break it down. Grab your notebook. This is gold.

1. Build a Cult Before You Build a Company

The Family wasn’t just an incubator. It was a religion. They understood something fundamental: tribes always win.

📌 Proof #1: The biggest companies in history weren’t selling products. They were selling identities. Apple didn’t sell computers, they sold rebellion against IBM. Tesla isn’t about cars; it’s a crusade against oil.

📌 Proof #2: If you were “in The Family,” you had access to elite investors, strategies, and networks. It was an exclusive club—and humans are wired to crave exclusivity.

📌 Golden Rule: If you want to scale fast, create a hardcore fanbase before you create a product.

2. Learn the Rules… Then Break Them